What Savvy Buyers Are Doing Right Now

Estimated reading time: 3 minutes

Author: Kim Martin-Fisher, founder of the KMF | JMF Group, Over 1 Billion in residential sales, serving NE Florida and beyond. Top 3% Elliman agents nationwide.

After more than 30 years in real estate, I’ve seen a lot of market cycles. Everything I’m seeing now points to a late but strong season ahead. The signs are everywhere: more calls, more curiosity, more sellers getting ready.

What still puzzles me (even after all these years) is why so many buyers wait until everyone else jumps in before they start looking. Once the market heats up, competition gets fierce. The process can feel overwhelming. The truth is, smart buyers start early.

Right now, sellers are prepping their homes for the market. Some are already quietly available, and others will be listed soon. If you’re working with an experienced, well-connected agent, they’ll often know about these off-market or coming-soon opportunities before anyone else.

My advice? Don’t wait. Dive in. Be savvy. Start your search now and find that perfect property before the rush begins. Choose an agent who’s active in the market and commit to working with them. Loyalty matters — when an agent knows you’re all-in with them, they’ll go above and beyond to find and share the best opportunities. It truly works both ways.

Buying a home — whether you’re local or coming from out of town — should be exciting and enjoyable. There will always be bumps along the way, but a seasoned, steady agent can guide you through every twist and turn. This way, you reach the closing table confident and happy.

In the end, that’s what everyone wants: you’ve found the home you’ve been searching for. The seller is thrilled to have sold.

Win–win.

If you are thinking of buying or selling, call Kim Martin-Fisher to explore your options. With more than 30 years of Jacksonville residential real estate experience, rest assured you are working with the best of the best. Kim cell: 904-699-9993, kimmartinfisher@gmail.com.

Kim Martin-Fisher and Jennifer Martin Faulkner, Realtors, lead Northeast Florida’s luxury real estate market as Elliman’s premier team. With four decades of experience and over $1 billion in career sales, they specialize in creating extraordinary outcomes for discerning clients. Their expertise covers Ponte Vedra Beach, Jacksonville, and St Augustine.