514 Ponte Vedra Blvd.

Fall Is Here: What It Means for Local Real Estate

The Luxury Market Has Come to Season

514 Ponte Vedra Blvd.
Old Ponte Vedra
301 S Roscoe Blvd.
543 Canal Rd.

When the seasons change, so does the real estate market. In Northeast Florida, fall isn’t just about cooler breezes and golden sunsets—it’s our strongest sales quarter of the year. Historically, this is when benchmark sales are set and buyers and sellers make their boldest moves.

Why Fall Outperforms in Our Market

  • Motivated Buyers & Sellers: Many want to close before the end of the year for tax advantages or to settle into a new home before the holidays.
  • Premium Listings: Luxury and oceanfront properties often hit the market in the fall, attracting serious buyers seeking to upgrade or relocate.
  • Benchmark Sales: Year after year, the fall season produces record-setting sales that establish new price points across our local markets.

2025 Market Context

While Northeast Florida has seen some softening in prices and sales volume this year—particularly in the broader market—fall remains the season where oceanfront and luxury homes tend to outperform. Even with rising inventory and buyer hesitation due to mortgage rates, history tells us that the fall quarter is when high-end buyers commit, and sellers capture their strongest opportunities.

What Buyers Should Know

If you’ve been waiting for the right time, fall presents the chance to access more inventory, NEGOTIATE IN A TIMELY MANNER (I cannot stress this enough), and still secure premium properties before competition heats up again in the spring.

What Sellers Should Know

Fall is when serious buyers are active. PROPERLY PREPPING YOUR HOUSE (I cannot stress this enough), pricing competitively, showcasing property features, and leveraging the season’s urgency can help sellers stand out and achieve record results.

Final Takeaway

In Northeast Florida, fall is more than a season—it’s a sales catalyst. Despite shifts in 2025’s market, this quarter consistently delivers benchmark oceanfront and luxury transactions. Whether you’re looking to buy or sell, fall is the time to make your move.

Luxury real estate experts Kim Martin-Fisher and Jennifer Martin Faulkner, Executive Directors of Luxury Sales, REALTORS at Douglas Elliman have their fingers on the pulse of this evolving market. As top-producing agents with decades of experience in Ponte Vedra Beach, they know how to position properties to take full advantage your return on investment. Whether you’re considering a move, investment, or simply want to understand how these changes may impact your property’s value, Kim and Jennifer are trusted advisors in one of Florida’s most desired coastal markets.

Kim Martin-Fisher and Jennifer Martin Faulkner, Realtors, lead Northeast Florida’s luxury real estate market as Douglas Elliman’s premier team. With four decades of experience and over $1 billion in career sales, they specialize in creating extraordinary outcomes for discerning clients. Their expertise covers Ponte Vedra Beach & The Beaches, Jacksonville metro, and St Augustine.